S01:E24 Stop Selling Weed. Start Selling a Brand.

Trust is everything in cannabis—and most brands aren’t earning it.

In this episode, Zack Lemear and Chris Duhaime discuss teh top ten do’s and don’ts of cannabis branding. 

Tune in and learn how to:

• Define a strong, premium positioning
  
  
• Use education to become the go-to expert
  
  
• Avoid regulatory landmines
  
  
• Design packaging that actually sells
  
  
• Build a community around more than just your product

Whether you're running a dispensary, launching a CBD product, or thinking about entering the industry, this episode is your playbook for smarter cannabis branding in 2025.

 

Takeaways

 

• Branding is evolving with the cannabis industry.
• Professionalism is key to overcoming stigma.
• Unique value propositions help brands stand out.
• Educational content builds trust with consumers.
• Lifestyle branding aligns products with consumer values.
• Brand consistency reinforces identity across platforms.
• Community engagement fosters loyalty and trust.
• Avoid common pitfalls in cannabis branding.
• Learn from the successes and failures of alcohol and tobacco brands.
• Trust and storytelling are essential for brand loyalty.

 

Chapters

 

• 00:00 Introduction to Cannabis Branding
• 03:00 The Importance of Professionalism in Cannabis Branding
• 06:17 Defining Your Unique Value Proposition
• 09:13 Leveraging Educational Content and Storytelling
• 12:05 Building a Lifestyle Brand and Establishing Consistency
• 15:10 Community Engagement and Compliance
• 18:01 Top Dos and Don'ts in Cannabis Branding
• 21:22 Comparing Cannabis Branding to Alcohol and Tobacco
• 24:03 Long-Term Strategies for Cannabis Brands
• 27:19 Final Thoughts and Key Takeaways

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

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See you next time on Brand Chops, where we chop up brands to see what they're made of!