S01:E23 From Forgettable to Unstoppable: Build Your Brand with Archetypes

Most small businesses stop at demographics. 😬

The smart ones dig deeper.

In this episode, we show you how to tap into the 12 brand archetypes to connect with what your audience actually cares about — and why that changes everything.

 

🎙️ If you don’t know your brand’s archetype, you’re leaving trust, loyalty, and sales on the table. In this episode, we break down Carl Jung’s 12 archetypes — and how smart brands use them to dominate their market. Find out why your brand personality isn't optional anymore. 

 

In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime delve into the concept of brand archetypes, rooted in Carl Jung's psychology. They discuss the importance of identifying and leveraging these archetypes to create a more authentic brand strategy, particularly for small businesses.

🚀 Listen now.

 

Takeaways

• Brand archetypes help define a brand's personality.
• Identifying your archetype is crucial for effective messaging.
• Brands without a clear archetype risk being forgettable.
• Understanding your audience's psychographics is key.
• Each archetype resonates with different emotional triggers.
• Successful brands often embody one or a mix of archetypes.
• Consistency in branding builds trust with customers.
• Your brand's archetype should reflect in everyday operations.
• Monitoring audience changes is essential for brand evolution.
• Aligning core values with an archetype enhances brand strategy.

 

Chapters

• 00:00 Understanding Brand Archetypes
• 04:34 Exploring the Twelve Archetypes
• 08:47 Applying Archetypes to Brand Strategy
• 13:30 Monitoring and Adapting Your Brand Archetype

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See you next time on Brand Chops, where we chop up brands to see what they're made of!