S01 E27 Your Brand Voice is Costing You Sales (Here’s Why)

How much is inconsistent messaging costing your business? In this episode, we dive into the critical (and often overlooked) topic of brand voice and tone with content strategist and SEO expert Alison Ver Halen. Together with Zack Lemear and Chris Duhaime, we break down how small businesses can clarify their identity, connect more deeply with the right customers, reduce friction in the sales process, and stop sounding like a different person in every email, ad, and post. Learn how to build trust, create loyalty, and finally make your content work harder for you.

 

Takeaways

 

• Define your brand by understanding how you want people to feel about it.
• Brand voice is consistent, while tone can change based on context.
• Creating brand voice guidelines is essential for consistency.
• Sales teams must align with brand voice to avoid confusing customers.
• Inconsistency in messaging can lead to lost trust and missed opportunities.
• Avoid jargon and ensure content is accessible to your audience.
• Engage clients in reviewing brand voice guidelines for better alignment.
• Use language that resonates with your ideal clients to build trust.
• Branding is not just about logos; it's about the overall experience.
• Consistency in branding helps in building long-term customer loyalty.

 

Chapters

 

• 00:00 Defining Brand Voice and Tone
• 03:06 The Importance of Consistency in Branding
• 05:55 Creating Brand Voice Guidelines
• 09:06 Common Pitfalls in Branding
• 12:17 Aligning Teams with Brand Voice
• 15:08 The Impact of Inconsistent Branding on Customer Experience

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