S01:E22 Building a Business That People Want to Talk About

How do you turn one funny ad into triple the engagement and a spot on a podcast? Honest Brothers Painting shares the creative risk that made their brand unforgettable — and why leaning into who you are is the real secret to growth.

In this episode of Brand Chops, Zack Lemear sits down with Shawn P and Shawn R Kelleher of Honest Brothers Painting — the local NH company that blew up their engagement with some hilarious, creative risk.

They break down how being bold (and staying true to who you are) turned a small business into a movement — more likes, more leads, more sales — and a brand people actually love.

Get ready for real talk on creative marketing, building a culture that matters, and why success starts with service.

🔥 If you're playing it safe, you're playing it wrong. Hit play.

 

Takeaways

 

• Honest Brothers Painting has effectively used humor in their marketing.
• Creative risks can lead to significant engagement and brand awareness.
• Authenticity in branding is crucial for connecting with customers.
• Community service and philanthropy are integral to their business model.
• A strong business culture fosters employee satisfaction and loyalty.
• Understanding your identity helps in making business decisions.
• Taking time to reflect on your purpose can lead to clarity in business.
• Brand loyalty is built through emotional connections with customers.
• It's important to focus on quality service over just making money.
• Small businesses should not be afraid to say no to clients that don't align with their values.

 

Chapters

 

00:00 Introduction to Honest Brothers Painting

02:15 Creative Marketing Strategies that Work

04:58 Taking Risks in Advertising

10:27 Authenticity in Branding

16:59 Community Impact and Mission Work

19:17 Building a Purpose-Driven Business

20:34 Creating a Supportive Company Culture

22:46 The Importance of Brand Identity

25:32 Finding Your Core Values

30:04 Advice for Small Business Owners

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See you next time on Brand Chops, where we chop up brands to see what they're made of!