S01 E03 Branding in the News - Pepsi, Coke, Jaguar, Wicked Movie

Summary

In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime discuss the recent rebranding of Jaguar, the controversy surrounding Coca-Cola's AI-generated holiday ads, a marketing mishap with the Wicked movie dolls, and the creative strategies employed by Pepsi in their latest commercials. The conversation delves into the implications of these branding decisions and their impact on consumer perception and brand identity.

 

Takeaways

• Jaguar's rebranding aims to shift its market position towards luxury electric vehicles.
• The emotional connection consumers have with brands can influence their perceptions significantly.
• Coca-Cola's use of AI in advertising raises questions about the human touch in marketing.
• Simplifying logos can be beneficial, but drastic changes may alienate loyal customers.
• Marketing can create cultural phenomena, as seen with Coca-Cola and Christmas.
• AI-generated content is becoming more prevalent in advertising, but may lack warmth.
• Mistakes in branding can lead to significant backlash, as seen with the Wicked movie dolls.
• Effective storytelling in commercials can enhance brand perception and consumer engagement.
• Pepsi's recent ads demonstrate innovative marketing strategies that challenge competitors.
• Brands must remain socially aware and contextually relevant in their messaging.

 

Chapters

• 00:00 The Jaguar Rebrand: A Bold Move or a Mistake?
• 12:42 Coca-Cola's AI-Generated Holiday Ads: Innovation or Loss of Humanity?
• 18:18 Wicked Movie's Controversial Marketing Blunder
• 21:54 Pepsi's Creative Marketing Strategies: Humor and Storytelling

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!